Tuesday, 27 January 2009

Meida Magazine Questionnaire

My name is Benjamin Maloney and as part of my AS level media project, I have produced a music magazine questionnaire to gather information for my magazine that I will later be constructing. The reason for creating the questionnaire is to gather information and get the publics opinion on what the public want, and need in a music magazine. I would really appreciate it if you could take some of your time to fill out this questionnaire.

1. Gender: Male Female

2. Age:

3. Do you currently purchase a music magazine? (Please circle)

Yes No

4. If answered yes, which ones? (Please state)

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

5. If answered no, what are your reasons? (Please state)

- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

6. How often do you purchase music magazines

Once a week Twice a week Once a month Twice a month

7. Where do you purchase your music magazines?

Local shop News agents Supermarkets Garages Prescription Order online

8. Which genre of music do you prefer the most? (You may circle more that one)

Rock Pop Indie R&B Hip Hop Dance Trance Drum & Base Classical

New Rave Jazz Opera Reggae Other _ _ _ _ _ _ _ _ _ _ _ _ _

9. What kind of features would you like to find in a music magazine? (Please circle)

Band interviews New bands Up coming gigs Gig reviews Album reviews

Music fashion Music charts Other (Please state) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


Thank you for your time

Tuesday, 20 January 2009

Music Magazine Photos




This is a well framed low angle shot. It could be used on the contents page or even as a front cover image



















Another low angle, medium close up shot. This would go well on a interview page.












This long shot could be used really well for an advertising purpose

Music Magazine Article Essay

For this essay task I have been asked to analyse an article from a music magazine. I have chosen to analyse an article from Kerrang magazine on a gig review for a band called MUSE. The article was written by a man called Daniel Lane and it is about a recent live performance in the Kensington Royal Albert Hall in London, for the Teenage Cancer Trust charity. Kerrang magazine is a national weekly music magazine that targets mainly a teenage audience. In this essay I will analyse the article by focusing these four certain areas, institutions, audience, forms and conventions and representation.

The institution that produces this product is The Bauer Media Group (Bauer Verlagsgruppe). They are a large German publishing company based in Hamburg, who has been associated with Kerrang for 28 years. Bauer produces and distributes many popular magazines and has stakes in television and radio. Bauer is responcible for producing some of the most popular media texts in the shops today such as, Closer, heat, GRAZIA, Bella, Take a Break, FHM, ZOO, Max Power, TV Quick, Empire, Mojo, Golf World and many more. Worldwide circulation of Bauer Media Group's magazine titles amount to 38 million magazines a week. It is a national institution because Kerrang magazine is only published in the United Kingdom. There is an Australian version of the magazine published by an English company called Emap, but unlike its weekly counterpart in the UK, the Australian edition was published monthly.

Kerrang suffers a lot of competition due to the vast increase of new music magazines in the past ten years. Some of Kerrang’s competitors are Rollingstone, NME, Q, Uncut, Wire and many more. Kerrang certainly does and always will have lots of competitors due to the public’s interest and passion for music, but they still prove from statistics to be the most popular selling weekly music magazines by thousands.

Kerrang’s main target audience are teenagers and young adults and I can identify this from the language used in the article. I first become aware of this when I read “ the gig was organised to raise awareness, and indeed money, for The Teenage Cancer Trust”. This is written clearly so teenagers can identify that there is a trust for people like them who are suffering with cancer and that big named bands like MUSE are doing things like this gig to help them, as the author states at the end of the article, “rock music can still change people’s lives”.

Images are also used in this article to attract the teenage/young adult audience. Medium close up action shots of the band members are located to the left of the page, such as a large one of the lead sing/guitarist Matt Belamy who is punishing his guitar strings and enjoying himself judging by the expression on his face. This could make the teenage/young adult audience want to see the band, and if there was a picture of the band just standing together this might not have the same affect and they audience might find it a bit dull. The pictures are almost as important as the article its self because with large pictures like these live shots of the band, it will attract the young target audience to want to read the article and not just turn over to the next page.

The text is located down the right hand side of the page and takes up approximately thirty percent of the page. The rest of the page contains four medium close up action pictures, which overlap each other and ‘tape’ has been added to give the impression that the pictures are stuck on the wall of a fans bedroom. The name of the band in the article, MUSE, is written in the text IMPACT which stands out from all the other text on the page. Two smaller sizes of Arial black are used to give the name of the venue, the author and the photographer while the headline of the article is a smaller white impact font on a red strip. All of these texts are made clear and easy to read which links to their target audience, because the young audience will wont things to be clear and eye catching.

A signifier in the form of the 5 Ks is used to give the article a rating, but instead of using stars Kerrang have used Ks. Positioned between the venue and the authors, the five Ks show that the author Daniel Lane, has a high opinion of the gig he has reported on.

The author, Daniel Lane, has written his personal experience of the event. He begins his report by addressing the pre-conceptions his readers may have about the venue of the Royal Albert Hall. He explains that, although many people think of The Royal Albert hall as a place to go and listen to classical music, “The Royal Albert Hall is actually steeped in rock tradition”, He lists bands from The Beatles to Meat Loaf who have preformed at the Royal Albert Hall.

Daniel Lane uses very descriptive language throughout his article, “with a wall of thunderous drums and immense feedback”, “the opening riff of a stripped-down and raw version” and “the entire venue erupts into a big mosh-pit”. These descriptive terms give the reader a feel of what it was like to be in the crowd at the time, which surely is the next best thing if you couldn’t be their in person.

The band Muse is being represented in the article in a very positive way. In the opening paragraph Daniel Lane describes the band as the “best British live band”, which the band was awarded at the MTV music awards earlier on in the year. The message that the article is trying to put across is that the world of rock has a compassionate side and “that rock music can still change people’s lives.” The band were performing to support Roger Daltrey (front man of The Who), who had organised a week of shows, to raise awareness and money for The Teenage Cancer Trust.

In the Kerrang article Daniel J Lane writes about his experiences at a MUSE performance at the Royal Albert Hall. Although a German company called Bauer publishes Kerrang, it is only put on sale in the United Kingdom. Kerrang’s main target audience are teenagers and young adults, and despite having a lot of competition from other music magazines, Kerrang remains the top selling weekly music magazine in the UK. This demonstrates that the staff working at Kerrang clearly understand their target audience and have produced a magazine in which the layout and content consistently appeal to their consumers.